It cannot be a one-way process where you just keep uploading content and pay no attention to how the users are responding to it, whether you own a website or a blog. As a result, it’s critical to monitor online analytics like traffic volume, visitor demographics, and user behaviour when it comes to your postings.
However, there are many of free solutions accessible, so you don’t even need to set aside money for an excellent web statistics tool. Thus, I’m listing the top free web statistics tools available online in this post along with their specific uses.
1. Google Analytics
Google Analytics, one of the most well-known and widely used free web analytics tools, has a number of features that are beneficial for many types of websites. You may track web traffic source, count, on-site activity, amount of clicks, conversions, and much more through a clear and simple to use interface.
In addition to giving you access to your website’s statistics, Google Analytics provides some recommendations for enhancing your website’s conversion rate and search engine optimization. This contains tools for benchmarking, content management, visitor behaviour insights, and website speed optimization advice.
The deeper study of real-time traffic, in my opinion, is one area where this technology falls short. Although real-time traffic reports are available through Google Analytics, these are relatively simple analytics.
2. JetPack for WordPress
There is a significant probability that you are already utilising the well-known JetPack plugin if you have a WordPress website. JetPack includes basic web analytics in addition to its other functions, and because to its user-friendly interface, even beginners can use it.
You may examine the overall number of visitors to individual posts, popular pages, keyword and subscription tracking, visitor location, site activity, and more with the aid of the JetPack plugin.
Although JetPack can be a godsend for beginners, it might not be the best choice for customers that need in-depth and sophisticated statistics about their website.
3. StatCounter
Stat Counter is a programme that offers more in-depth website analytics as well as capabilities to boost web traffic, provide sales leads, and identify click fraud. Also, you can set it up to send weekly customised email summaries so you can quickly see how things stand.
Stat Counter s sophisticated features include an invisible counter, tracking the activities of users before and after visiting your website, heat maps, search engine comparison, tracking HTTPS websites, sharing access with team members, presenting your web analytics publicly, verifying JavaScript metrics.
The free option from Stat Counter, however, may only be used to track up to 250,000 visitors every month. Thus, if you have a medium-sized blog, it can only be a useful free analytics tool for you.
4. AWStats
AWStats is a cutting-edge open-source analytics application that operates on the server side rather than the website and can examine numerous websites that are hosted on a single server. Your web server must log web traffic to a file that the programme can read in order for you to utilise it.
Some of its features that I found most fascinating are visits count, time spent on the website, bandwidth usage, entry/exit pages, OS and bandwidth utilised for each, bot visit tracking, protection against worm attacks, keyword tracking, and bookmark tracking.
Although not technically a drawback, AWStats does not provide many sophisticated features. Yet, this is a fantastic choice for a server-side utility that is free to use.
5. Open Web Analytics
With just one click, you can incorporate Open Web Analytics’ PHP API into your application’s API, making it another open-source analytics tool. Its capabilities include traffic statistics, support for multiple websites’ analytics, monitoring specific visitor behaviour, tracking clicks, viewing heat maps, tracking subscriptions, tracking the activity of returning visitors over time, tracking entry and exit points, and more.
OWA’s lack of recent updates, given the fact that there is so much space for improvement, astonished me. Though not many, all of its features function flawlessly; yet, the lack of updates is my main worry.
Bonus:
iPerceptions
, iPerceptions, a sophisticated survey tool, delivers a true experience of the visitors by conducting quick on-site surveys, in contrast to conventional web statistics tools. Its functionality is increased by the seamless integration with Google Analytics.
The visitors to the iPerceptions poll are asked four fundamental questions, including: Who are they? What brings them here? How effective is your website for them? And what issues on your website need to be fixed? These questions are posed by the tool using a variety of techniques that make it easy for users to respond.
I find it a little frustrating that iPerceptions offers a lot of sophisticated online statistics options, but you have to pay for them. You can only generate surveys and integrate them with Google Analytics in the free version.
GoingUp
GoingUp can be a helpful tool for you if you want to monitor web analytics and SEO information. You can compare the effectiveness of each page to another by tracking the traffic patterns of certain pages. You can also look into the origin and future destination of your visitors.
GoingUp’s characteristics that caught my attention are that it displays the keywords that are driving traffic, optimises pages for effective SEO, enables the creation of unique visitor profiles, and does keyword research to help create a more effective SEO plan.
The fact that you can only track one website using its free account despite all these features is a drawback. A paid pro version is required for people who operate many websites.